SYS.AUDIT // UNIT / A-03

/// DIAGNOSTIC REPORT

TECHNICAL SEO SERVICES FOR SITES THAT DESERVE TO RANK

Most SEO retainers deliver a monthly report. We fix the site. Crawlability, structured data, page performance, and architecture handled as engineering work — because that is what it is.

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/// SCAN SURFACEWHAT GETS CHECKED

THE THINGS THAT ACTUALLY BLOCK RANKINGS

CRAWLABILITY

Robots directives, sitemap accuracy, redirect chains, orphaned pages, and crawl budget waste. The first question is always whether Google can reach the page at all.

INDEXATION

Accidental noindex tags, canonical conflicts, soft 404s, and duplicate URLs competing against each other. Pages that are crawled but not indexed earn nothing.

STRUCTURED DATA

Schema that validates and actually renders. We check the shipped HTML rather than the config — plenty of sites emit an empty JSON-LD tag and never notice.

CORE WEB VITALS

LCP, INP, and CLS measured on real page weight, not a synthetic score. Fixes land in the codebase rather than a caching plugin.

SITE ARCHITECTURE

Internal linking, click depth, and whether link equity reaches the pages meant to earn revenue. Most sites bury their money pages.

ON-PAGE SIGNALS

Titles, headings, and content that match what people actually search — as opposed to internal vocabulary nobody types into a search box.

KEYWORD COVERAGE

Whether pages exist for the terms you want. Ranking is a supply problem first: a site cannot rank for a query it has no page addressing.

AI SEARCH SURFACE

Presence in AI Overviews, ChatGPT, Gemini, and Perplexity. An increasingly large share of research now ends before anyone reaches a blue link.

/// OUTPUT

WHAT YOU ACTUALLY RECEIVE

Findings are worthless without the work behind them. Every item below is something we implement, not something we hand you a ticket for.

01 //

PRIORITISED FINDINGS

Every issue ranked by impact against effort, with the evidence that proves it. No 90-page PDF padded with warnings that do not matter.

02 //

IMPLEMENTED FIXES

We do the work. Code changes, schema, redirects, and performance fixes shipped to your site rather than handed over as a backlog.

03 //

KEYWORD-TO-URL MAP

Which page targets which query, where the gaps are, and where two pages are competing with each other for the same term.

04 //

RANK & VISIBILITY TRACKING

Real tracking against real terms so you can see movement, including local pack position if you compete geographically.

05 //

STRUCTURED DATA BUILD-OUT

Organization, service, FAQ, and local business markup implemented and validated against what actually renders in production.

06 //

REPORTING THAT TIES TO REVENUE

Traffic connected to enquiries and revenue. Impressions and average position are diagnostics, not outcomes.

/// EXCLUSIONS

WHAT WE WON'T SELL YOU

[ X ]Guaranteed rankings. Nobody can promise a position, and anyone who does is either lying or planning to game something that will get you penalised.
[ X ]Link-buying schemes and private blog networks. Cheap now, expensive when the penalty lands.
[ X ]Monthly reports with no work attached. A dashboard is not a deliverable.
[ X ]Content spun at volume to hit a word count. Scaled low-value content is an explicit target of Google spam policy.
[ X ]Keyword targets with no real search demand, chosen because they were easy to rank for.

/// TIMELINE

HONEST EXPECTATIONS

Technical SEO removes the things stopping a site from ranking. It does not manufacture demand that was never there. Anyone promising you a position by a date is guessing.

WEEK 1–2

Audit, findings, and the fixes that carry no risk — crawl blockers, broken schema, indexation errors. These are the ones that can move quickly.

WEEK 3–8

Architecture and performance work, page build-out against the keyword map, and internal linking. Most of the durable gain is created here and not yet visible.

MONTH 3–6

Ranking and impression movement on target terms as new pages accumulate history. Competitive terms in saturated markets take longer, and we will say so up front.

ONGOING

Iteration against live data, monitoring for regressions, and expansion into terms that prove worth pursuing.

/// FIELD QUESTIONS

STRAIGHT ANSWERS

HOW IS THIS DIFFERENT FROM A NORMAL SEO RETAINER?

Most retainers deliver analysis and leave implementation to you, which means findings sit in a backlog for months. We are the engineering team, so the fixes ship. That also means we cannot hide behind a report when something is not working.

HOW LONG UNTIL WE SEE RESULTS?

Technical fixes to crawling and indexation can register in weeks. Ranking movement on competitive terms usually takes three to six months because new pages need history. Anyone offering a firm date is guessing.

DO YOU DO CONTENT AS WELL AS TECHNICAL WORK?

Yes. In practice the two cannot be separated — a technically flawless site with no pages targeting real queries will still not rank. Ranking is a supply problem before it is a quality problem.

CAN YOU WORK ON A SITE YOU DID NOT BUILD?

Yes, and most audits are exactly that. We will also tell you honestly if the underlying platform is the constraint and no amount of technical SEO will fix it.

WHAT ABOUT AI SEARCH AND AI OVERVIEWS?

It is part of the work now. Structured data, clear question-and-answer content, and crawlable HTML are what put a site in range of answer engines. We track presence across AI Overviews, ChatGPT, Gemini, and Perplexity alongside classic rankings.

DO YOU REQUIRE A LONG CONTRACT?

No. The audit stands on its own and you are free to take the findings elsewhere. We would rather earn the ongoing work than lock you into it.

/// NEXT STEP

SEND US THE DOMAIN.

We will tell you what is actually blocking the site and whether it is worth fixing — within 24 hours, and without a retainer conversation attached.

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